Archive for September, 2009

The Mineralista: Pure, Vibrant Eye Shadows for Women of All Colors

Posted by Lipstick Masala On September - 1 - 2009

As a woman of color, it takes a lot of effort to find products that complement my skin tone. Most often, shades look wondrous in the pan, but appear almost nonexistent when applied to my skin. When mineral makeup was introduced to the market, I jumped for joy – thinking the pure, intense pigments would solve my problem. But the deep colors came at a price – while mineral

Photo Credit: themineralista.com

Photo Credit: themineralista.com

makeup was said to be natural, most cosmetics lines used cheap fillers and chemicals to help adhere the products to the skin. I quickly backed away from the mineral products and continued to shell out $$$ for sub-par products.

It was then that I discovered a product line called, The Mineralista (www.themineralista.com), created by one of our very own, a South Asian woman with a vision and the solution to my makeup woes. The Mineralista currently focuses on mineral pigments that can be used as shadows, blush, and are even mixable with clear polish to create multiple fun and funky shades for your nails. The line began as a personal venture for the founder who, like me, was appalled when she learned most shadows had a 90% chemical content and so set out to create natural products for herself and her friends. The shadows quickly gained popularity in her community, and she soon decided to create a line for the public. Lucky for us! Read the rest of this entry »

About Me

Lipstick Masala is a forum for Desi Women to come together and exchange beauty tips and product secrets geared specifically toward South Asians.

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