Lipstick Masala

About a year ago, Estée Lauder became the first cosmetics company to release a vibrating mascara wand. A few months later, Lancôme followed suit with their own version that claimed speeds of 7000 oscillations a minute. For those not familiar with the product, this new mascara claimed to be a breakthrough in application. The vibrations allowed for lashes to be “ultimately extended, remarkably separated, and virtually multiplied in number.” In other words, it was the next hailed miracle product.

While the Estée Lauder and Lancôme products looked tempting, many ladies were not too pleased with the $34 price tag, and understandably so. After all, mascaras only last about three months before they dry out, especially so in the case of Lancôme. However, there seemed to be no other option, until now. In May, the drugstore brand Maybelline entered the market with their Pulse Perfection mascara, which, at $14.99, retails for less than half the price than department store brands. There are coupons available at Ulta and Walmart that lower the price even more. Read the rest of this entry »

Photo Credit: www.thebostonbazaar.com

I used to spend $65 on my mascara. Yes, you read that right. Sixty-Five Dollars. You’re probably wondering what was in this product, was it made of gold? Did it spill ruby powder on my lashes? Did the world fall at my feet with every blink? Yes. Yes. And Yes. It was all that and more. But, then, like many other love affairs, this one came to an abrupt end. I finally realized that I was spending more on a mascara than my monthly cell phone bill. So, I set out on the search for the ultimate mascara. It was then that I realized that it’s not the mascara that really matters (unless you pay 65 bucks of course – then it BETTER matter), but it’s actually what goes on underneath. Just like foundations and eye shadows look better with a primer and lipsticks last longer with a liner base, eyelashes look 5x better with a protective coating underneath the mascara.

Now, I know that most of you out there have mascaras that you absolutely love and are faithful to, and over the course of time I hope to discuss all of them with you, YSL Faux Cils, Lancôme’s Ôscillation (with the vibrating wand), etc etc. But, with the eyelash primer, you can use any drugstore brand mascara and end up with similar or even better results. Read the rest of this entry »