Recently, I’ve been asked by a lot of ladies whether eye makeup primer is really necessary. My answer? Only if you actually want to keep your makeup on. I understand choosing staple makeup items can be frustrating – every commercial, every magazine speaks of millions of products that you MUST have. There is regular makeup primer, eyelash primer, lip primer, you name it – I’m sure someone somewhere is even creating a body primer for lotion. But, ladies, believe me when I say fs there is one primer to buy, it’s eye makeup primer – prepping the eye area before you apply shadow really makes a world of difference.
There are two main benefits of eye primer:
1) Does your shadow either fade away during the day or crease so you have a cakey line on your lids? This doesn’t just happen to oily-skinned girls, we all have natural oils on our face that make our shadow almost melt away. Read the rest of this entry »


